MD: In 2025, digital advertising includes analytics, automation, precise targeting, artificial intelligence, and security. How do you pick tools that actually work? We’ll tell you in the article.
Digital advertising in 2025 is not just “launch a banner and wait.” It is analytics, automation, precise targeting, artificial intelligence, and security. The marketing technology market continues to grow: according to Statista, global spending on digital advertising will exceed $876 billion in 2025, which means the stakes are higher than ever.
How to choose tools that really work? Which platforms are relevant in 2025, and which have already lost their effectiveness? Let’s figure it out.
How Have Advertising Tools Changed In Recent Years
Previously, Google Ads or Facebook Business Manager were enough to launch a campaign. Today, a marketer has to juggle dozens of tools: from chatbots to anti-fraud, from creative generation to funnel automation.
The strong focus in 2025 has shifted to:
- User privacy (after tightening laws in the EU, US and Asia).
- AI solutions that help not only set up, but also optimize campaigns in real time.
- Multi-channel platforms that combine social networks, messengers, search advertising and email marketing.
Now let’s look at the most powerful and convenient tools that are worth working with in 2025.
#1. Meta Ads Manager (Facebook + Instagram)
Meta Ads Manager is still an important player, despite the decline in organic reach in social networks. The platform has developed machine learning algorithms and introduced AI ad customization, which selects creatives and text for the interests of a specific user in real time.
A powerful tool if you promote FMCG, local services or e-commerce, and you have a wide audience.
#2. Telegram Advertising Platform
Telegram Ads is the official targeting system within the messenger itself. In 2025, the platform received a number of updates: it became possible to segment by interests, languages and device type, as well as improved AI analysis of campaign effectiveness.
Telegram is ideal for niches with high engagement: educational projects, cryptocurrency, digital products, IT community, media. The Telegram advertising platform allows you to launch ads that are embedded in the content without causing irritation and provides a high CTR.
Fun fact: the average click-through rate for Telegram Ads in 2025 is 2.8%, which is significantly higher than most banner formats on social networks.
#3. Google Ads with AI Optimization
Google is still strong in search, but its main value today is its comprehensive coverage: search, YouTube, Gmail, Maps. In 2025, Google Ads actively uses AI Performance Max, which automatically selects the optimal channels, creatives and budgets.
Innovations:
- Full integration with Gemini AI
- Reports in the format of “marketing analytics with forecasts”
- Support for generating video ads
Google Ads is a must for those who work in highly competitive niches and target hot traffic.
#4. TikTok Ads Manager
If your target audience is young people under 30, this tool is a must-have in 2025. TikTok continues to gain momentum as an advertising platform, and built-in AI-powered creative generators allow you to put together a video ad on the go in literally 5 minutes.
TikTok actively moderates content, and promos need to be adapted to local trends and the language of a particular country.
#5. AdRoll and Similar DMP/Retargeting Platforms
In the era of cookie and tracking restrictions, user behavior is becoming less and less transparent. Tools like AdRoll, Criteo and Similarweb Ads help build retargeting even without classic cookies, analyzing behavior within sessions and microsignals.
Especially relevant for B2B, SaaS and brands with a long sales funnel.
#6. ClickUp + Zapier + AI Campaign Automation
Managing ads manually is like manually folding clothes on a conveyor belt. In 2025, the top tool bundles are: ClickUp (or Notion) for planning + Zapier/Make for automation + AI assistants (for example, Jasper, Copy.ai or Copilot built into Hubspot).
This is especially useful for marketing agencies and entrepreneurs who work with several channels and clients at the same time.
Which Tools Have Not Stood The Test Of Time?
It is interesting that by 2025, some of the “stars” of the past have begun to lose their relevance:
- LinkedIn Ads is still expensive and weak in terms of engagement, especially outside the US.
- Twitter Ads (X Ads) — after Elon Musk’s rebranding, the platform has lost stability and is losing advertisers en masse.
- Pinterest Ads is a niche tool that has not received the development it deserves in e-commerce.
How To Choose Your Stack Of Tools
Here are a couple of principles that will help you avoid mistakes:
- Don’t chase everything at once – choose 2–3 platforms where your target audience is and go deeper.
- Build not just campaigns, but an ecosystem in which tools are interconnected (advertising + CRM + analytics + automation).
- Evaluate tools by effectiveness, not by fashion. TikTok may be a trend, but not work for a B2B product. And Telegram may be an ideal platform for an IT service, but is useless for a clothing brand.
Final Say
2025 requires flexibility, strategic thinking, and an understanding of not only numbers but also technologies from a marketer. Using AI, automation, and multichannel is not a luxury, but a necessity.
Include in your arsenal the Telegram advertising platform, Google Ads with Performance Max, TikTok with video generation and a powerful automation system based on ClickUp or Zapier. These are not just tools – they are the basis for the sustainable growth of your project.
