SEO certifications are awarded to those who have completed an SEO course and proven their knowledge through a test or quiz. This training might be valuable for your future career at the 22Casino app.
The last part distinguishes an SEO certification from an SEO course.
For something to be recognized as an SEO certification:
- There must be a quiz/test that you can pass or fail.
- If you pass the quiz/test, the course provider must issue you with proof of your achievement – usually in the form of a certificate or badge.
Is There an SEO Certification from Google?
In a way, yes.
Google offers a free ‘Fundamentals of Digital Marketing’ certification through the Google Digital Garage. It includes 26 modules, about 14 hours of material, and covers many aspects of digital marketing – three of which are dedicated exclusively to SEO. The course is recognized by the Interactive Advertising Bureau Europe and the Open University. If you’re looking for an alternative, more comprehensive digital marketing course, there are premium options available that can deepen your expertise across all key areas.
Google also offers the ‘SEO Fundamentals’ certification via the Digital Garage. It is free, covers approximately 2.5 hours of material, covers the four main aspects of SEO (on-page, off-page, keyword research, technical SEO), and was developed by the University of California, Davis.
If you want to learn Google Analytics, there is also the Google Analytics Certification. Here you can find out more about how to pass the individual qualification exam and where to find your certificate.
Why SEO Certifications Probably Aren’t Worth It
If you need an SEO certificate for your CV and LinkedIn to get job offers, I have bad news for you: Most employers aren’t interested in SEO certifications.
How do We Know This?
We asked 15 SEO recruiters about the skills and requirements they consider important when hiring an SEO specialist. 86% said that SEO certifications are not important, with the rest saying they are only somewhat important.
Not a single recruiter said they were critical.
But that’s not the only reason SEO certifications aren’t worth it for most. Here are a few more:
SEO certifications are no guarantee of good SEO training
Getting an SEO certification doesn’t necessarily mean you’ve learned something useful. It just means you’ve learned something. So don’t be put off by the allure of a certificate when you’re learning SEO. If the curriculum doesn’t seem helpful, don’t bother.
You can see that I got the answer wrong. I suspect the correct answer is ‘website keyword optimization’, but I really have no idea what that means. It sounds like something you could read on the Warrior Forum in 2009.
In short, the certification aspect felt like an afterthought with each of the certifications I took. It felt like someone created the course and then assigned someone far less knowledgeable to look at the course and write an exam.
Does this Mean that this is the Case with All SEO Certifications?
Probably not. There are many other SEO certifications out there, so it may be that paid certifications are of higher quality.
Here are a few paid SEO certifications I found in my research:
- ClickMinded SEO Training – $997
- Moz SEO Essentials – $595
- Yoast All-around SEO Training – £89/year
To be clear: I haven’t done any of these certifications. They’re just the ones I’ve found that are SEO certifications (not courses) and created by reputable companies/people.
If you’re wondering why I haven’t listed other popular resources (e.g.: Brian Dean’s ‘SEO That Works’) that are often found on lists of ‘SEO certifications’, it’s because they aren’t certifications. They are courses. There is neither an exam nor a certificate.
Our SEO course for beginners is the same. There’s no exam or certificate at the end, but it’s a good starting point if you’re getting into SEO for the first time:
