Want to rank high and watch organic traffic soar?
Every company does. But the problem is…
It takes more than writing blog posts and praying.
It takes an SEO strategy focused on methodologies that work.
The good news?
SEO is easier than you think. The exact methodologies that are driving organic traffic today can work for any website.
Here’s what we’ll cover:
- Why Organic Traffic Is Still Relevant
- The Essential SEO Methodologies That Work
- Technical Optimisation 101
- Content Plans That Get Links
- Measuring SEO Success
Why Organic Traffic Is Still Relevant
First things first…
Organic search is and will be for a long time, the largest driver of online traffic.
In Conductor’s 2025 State of SEO report, 91% of respondents said their SEO efforts had a “positive impact” on both website performance and marketing objectives.
That’s a big number.
Let’s put it this way. 9 out of 10 marketers are seeing results from their SEO strategies. That’s the majority. And these reports show even bigger numbers.
Organic search results in approximately 53% of all website traffic across various industries. To put that into perspective, it exceeds paid advertising. It is greater than social media. It trumps most other traffic sources.
Here’s another factor…
Paid traffic stops when your account is out of money. However, organic traffic is completely free, at least after the first click. Optimise a web page to the right target keyword and it will continue to perform for years without spending another cent.
This is the reason smart businesses invest in professional SEO services in Ann Arbor and other technological solutions. These SEO services form the cornerstone of a lasting, long-term, and more organic traffic flow.
The Essential SEO Methodologies That Work
Truthfully, there are countless SEO tactics out there. The methods below, however, are the ones that have been proven to work year in, year out.
Keyword Research Done Correctly
Begin with this.
Everything begins with keywords.
In case you do not do keyword research, SEO is like shooting darts in the dark. A few will score, but more likely, nothing will stick.
The goal is to find the keywords that:
- Have a good amount of search volume
- Match what the user is searching for
- Have a competitive keyword difficulty
Begin with seed keywords related to the business and then branch out through keyword research using such tools as Ahrefs or SEMRush. Aim for variations and long-tail keywords. This would mean targeting words and phrases with less competition.
This is important for newer websites to get those early ranking signs.
Long-tail keywords are much easier to rank and, because of the search intent that comes with the longer phrasing, convert better.
On-Page Optimisation 101
As a continuation of the previous point, on-page SEO is the foundation for any proper SEO strategy.
Here’s the thing about on-page optimisation.
It is free. It is easy to implement and can have an immediate impact on search rankings.
Make sure to pay attention to these core elements:
Title tags – Keep them short (preferably under 60 characters) and place the target keyword toward the front of the title.
Meta descriptions – While they do not directly impact rankings, these do influence whether someone will click through to the web page. Write a compelling one.
Header structure – Implement H1, H2 and H3 tags appropriately. This will help search engines see content hierarchy.
Internal linking – Link to related pages within your website. It helps spread authority around and encourages visitors to view more pages.
URL structure – Keep URLs short and reader-friendly. Include keywords where appropriate.
The basic above is easy to understand, right?
Businesses who excel in these core aspects of on-page optimisation outperform those that don’t.
Link Building That Still Works
Links are and forever will be one of the most important ranking factors.
Search engines like Google take links as endorsements of one site by another.
What is important, however, to know is not all links are the same.
The quality of one high-ranking link is better than a hundred low-quality ones. That is why quality always trumps quantity.
Proven link building methods include the following:
- Competitor backlink analysis
- Guest posting
- Broken link building
Consistency is key when it comes to link building. Building and maintaining a high-quality backlink profile takes time and ongoing effort.
Technical Optimisation 101
Technical SEO is the part that is more often than not overlooked.
What must be understood is that it is very important.
If search engines are unable to crawl and index your website effectively, all other efforts are pointless.
Pay attention to the following:
Site speed – If a site is not fast enough, it frustrates users and hurts SEO rankings. Compress images. Minify code. Use caching.
Mobile-friendliness – More searches take place on mobile devices than ever. Optimise your site so that it works flawlessly on smaller screens.
Crawlability – Ensure that search engine bots are able to access all important pages on your site. Check robots.txt files and fix any crawl errors.
Structured data – Schema markup also helps search engines to better understand your content.
These four technical aspects are the underpinning on which everything else is built.
Content Plans That Gain Links
Content is king when it comes to SEO. What most get wrong is…
The content they produce is not what most would like to link to.
High-quality, linkable content is what you should be aiming for. Content that provides value. Content that helps. Content that offers something of a unique nature that people cannot get anywhere else.
The best type of content for generating links is long-form content. Studies have shown content over 3,000 words receives exponentially more links and shares than shorter articles.
Some content types that naturally attract links include:
- In-depth guides and tutorials
- Original research and data studies
- Infographics
- Visual assets
- Tool comparisons and reviews
- Case studies and real results
Linkable content is about regularly churning out the highest quality resources you can. Supplement with relevant images and videos where appropriate. Add in lots of white space so your content flows. Make sure your content is properly optimised so people can find it in the first place.
How To Measure SEO Success
Metrics do not lie.
The metrics you measure and focus on will help you understand what is working and what is not. The top three organic results get 68.7% of clicks. That makes your rankings matter big time.
Key metrics to track:
- Organic traffic – number of visitors from search engines
- Keyword rankings – positions in search results of your target keywords
- Click-through rate – percentage of impressions that are clicked
- Bounce rate – rate at which visitors leave after they arrive
- Conversion rate – percentage of visitors taking your desired action
Track these every month. Look for the trends. Adapt based on what your data is showing you.
Wrapping Things Up
Organic traffic can be as simple as following a method and as complex as you want to make it.
The ones winning at SEO today are the ones who are effectively executing time-tested strategies that work. The main focus of these successful SEO solutions and services is on:
- Sound keyword research
- Good on-page optimisation
- Quality link building
- Technical optimisation
- Valuable content creation
SEO works because it targets what search engines want and value. When implemented correctly, the results will compound over time.
Begin with one method. Master it. Repeat.
Begin the SEO Journey Today
Pure Visibility is an Ann Arbor SEO company that specialises in the services needed to start and continue the SEO journey today.
Find out more about how Pure Visibility can help your business by reaching out.
