Nobody wants to hear this, but if you’re running a B2B wholesale operation in 2026 and your field team is still managing orders through email threads, cobbled-together spreadsheets, or a CRM system from 2015, you’re hemorrhaging money and opportunities to competitors who’ve already sorted this out.
Field sales management software has crossed the line from “nice upgrade” to “you need this yesterday.” It’s the backbone of any wholesale operation that wants to grow efficiently, manage reps effectively, and actually know what’s happening out in the field instead of guessing.
Whether you’re distributing craft beverages to independent retailers, moving beauty supplies to salons, supplying hardware to contractors, or delivering packaged goods to convenience stores, you need technology that gets the B2B wholesale world, scales naturally with your team, and plugs into your back-office systems without creating headaches.
There are several strong platforms built for exactly this. The catch? They’re wildly different, and picking the wrong one can create more chaos than it fixes.
Let’s break down the top field sales management tools available today, what makes each one worth considering, and – more importantly – which one might actually work for your wholesale operation.
SimplyDepo: Purpose-Built for Modern B2B Wholesale
We’re starting with SimplyDepo because it’s earned its spot as the platform that actually understands what B2B wholesale teams deal with daily.
What makes it different? While plenty of field sales platforms started as CRM tools or retail execution software and then bolted on wholesale features, SimplyDepo was designed from day one for distribution teams. That distinction matters more than you’d think when you’re using the thing every single day.
What Makes SimplyDepo Worth Your Attention
The mobile order capture system is where SimplyDepo really proves itself. Your reps can place orders from anywhere, even when they’re in basement stockrooms or rural locations with zero cell service. The offline mode isn’t some half-baked feature – it’s built into the core, and it works. Orders sync automatically when connectivity returns, so your reps never have to worry about whether they’re online or offline. They just work.
Catalog management handles the mess that B2B wholesale actually creates. Multiple pricing tiers for different customer types? Covered. Thousands of SKUs organized logically? Done. Custom product lists for specific customers or routes? Built right in. This isn’t consumer shopping cart software pretending it can handle wholesale complexity – it’s designed for how wholesale actually works.
Route planning in SimplyDepo does something practical: it helps your reps spend more time with customers and less time driving between stops. The system optimizes routes based on geography, customer priority, and visit frequency. Over weeks and months, the time savings stack up. More visits per day means more chances to take orders, strengthen relationships, and catch problems early.
The retail execution tools give you actual visibility into what’s happening on the ground. Photo audits, planogram verification, compliance tracking – all captured during regular sales visits. Particularly valuable if you’re supplying products that need specific shelf placement or display standards. You can see what’s really happening at the store level, not just what your reps tell you is happening.
Sales rep analytics make performance management straightforward instead of based on gut feeling and anecdotes. You get metrics like visits per day, order capture rate, average order value, and account coverage. This isn’t about hovering over your team – it’s about spotting patterns, recognizing who’s crushing it, and seeing where someone might need help.
Integration capabilities show that SimplyDepo gets that no software lives in a vacuum. Clean connections to QuickBooks, NetSuite, and other common ERP systems mean data moves naturally between field sales and back-office operations. No more manual reentry. No more reconciliation nightmares. Orders placed in the field show up in your fulfillment system automatically.
Who Should Pick SimplyDepo
SimplyDepo occupies a specific spot in the market. It’s powerful enough to handle real business complexity as you grow, but clean enough that your team can get value from day one, not after months of training and configuration hell.
If you’re a B2B wholesale operation with field reps taking orders, managing accounts, and needing eyes on retail execution – this is the platform you should check out seriously before settling for bigger, older, more bloated alternatives.
Repsly: The Retail Execution Specialist
Repsly has built solid credibility in the CPG world, particularly among brands with dedicated field teams focused on retail execution and merchandising.
Where Repsly Delivers
The platform really performs when your main concern is in-store compliance and execution quality rather than pure order volume. If you need structured workflows for store visits, thorough photo documentation of displays and placements, and detailed tracking of merchandising standards, Repsly handles these exceptionally well.
The audit functionality is particularly complete. Your reps can document everything from shelf placement to promotional displays to competitor activity. The system captures this in a structured way that makes it easy to spot patterns, identify problems, and measure compliance across hundreds or thousands of locations.
Visit tracking provides detailed insights into where your team spends time, what they do during those visits, and how effectively they execute against merchandising standards. For CPG brands that see field teams primarily as brand ambassadors and execution monitors rather than pure salespeople, this detail pays off.
Where It Might Not Work
But here’s the reality: Repsly was built primarily for brand manufacturers with their own field teams, not for distributors serving multiple buyer types with complex pricing needs. If your field reps are mainly taking orders with varied pricing tiers, managing wholesale accounts with payment terms, and dealing with the operational mess that B2B distribution creates, Repsly can feel like it’s solving someone else’s problem.
It’s a strong tool – just verify it’s strong for your specific situation rather than a different use case.
Pepperi: Enterprise-Grade Power and Complexity
If SimplyDepo is a precision tool and Repsly is a specialist instrument, Pepperi is the Swiss Army knife that also includes a chainsaw, a drone, and a coffee maker.
What Pepperi Brings
Pepperi combines eCommerce capabilities, route accounting, van sales functionality, and field sales management into one massive platform. From a feature standpoint, it’s genuinely impressive.
The system handles large teams with multiple selling channels – B2B web portals, mobile sales reps, inside sales teams – all working from the same data foundation. If you’re operating at serious scale with complex go-to-market requirements, this unification has real payoff.
Deep ERP integration is where Pepperi shows its enterprise DNA. It connects with heavy-duty systems like SAP and Oracle, handling the kind of complex data synchronization and business logic that enterprise operations demand. If you’re managing thousands of SKUs with intricate trade terms, promotional structures, and pricing rules, Pepperi has the muscle to handle it.
The Reality Check
But ask yourself: do you actually need all that power? If you’re a mid-sized wholesale operation with a field team of 10-50 reps placing daily orders into a few hundred or thousand accounts, you might end up paying for sophisticated capabilities that you’ll never touch.
Pepperi also comes with a steeper learning curve and typically higher implementation costs. The platform can do impressive things, but getting it configured correctly and getting your team proficient takes significant investment. Verify the business case justifies that investment before committing.
Skynamo: Field-First with Accountability Focus
Skynamo takes a different angle, emphasizing sales team accountability and territory management alongside traditional field sales functionality.
Skynamo’s Strong Points
The platform provides detailed rep reporting that shows not just what orders were placed, but what activities led to those orders. This visibility into rep behavior and territory coverage pays off when you’re managing a larger field team where understanding productivity patterns matters.
Real-time stock visibility and pricing information during order entry prevents the awkward situation where a rep sells something you don’t have or quotes an outdated price. The system keeps your team working with current information, which maintains credibility with customers and reduces the operational mess caused by incorrect orders.
The platform works well for companies selling industrial supplies, foodservice products, or B2B consumables – categories where the selling process is relatively straightforward but volume and consistency matter significantly.
Where to Watch Out
Skynamo can lack some of the retail execution depth that platforms like SimplyDepo or Repsly offer. If in-store audits, merchandising compliance, and visual documentation are important parts of your field sales process, you might find Skynamo’s capabilities here somewhat thin.
The offline functionality, while present, doesn’t always feel as solid or reliable as what SimplyDepo delivers. If your reps regularly work in areas with connectivity challenges, this could become a practical problem.
Making the Right Choice for Your Operation
Here’s how to think through which platform makes sense for your specific situation:
Pick SimplyDepo if: You’re a B2B wholesale distributor who needs a balanced platform that handles both order capture and retail execution well. You want something sophisticated enough to grow with you but straightforward enough to implement quickly. You care about mobile reliability, offline functionality, and clean back-office integration. Your team size ranges from a few reps to several dozen, and you’re focused on operational efficiency without unnecessary bells and whistles.
Pick Repsly if: You’re a CPG brand with strict retail execution and merchandising compliance requirements. Your field team’s main job is ensuring proper shelf placement, promotional execution, and brand standards rather than pure order-taking. You need detailed audit capabilities and structured workflows for store visits. You’re willing to trade some wholesale-specific functionality for deep retail execution features.
Pick Pepperi if: You’re running a large-scale operation with complex omnichannel requirements. You need to support multiple selling channels from a unified platform. You have the resources to invest in proper implementation and training. Your ERP integration needs are sophisticated, possibly involving SAP, Oracle, or similar enterprise systems. You have a large catalog with intricate pricing structures and trade promotion requirements that demand enterprise-grade capability.
Pick Skynamo if: Your main concern is sales rep accountability and territory coverage. You care about detailed behavioral tracking and performance metrics. Your selling process is relatively straightforward, and you’re less worried about advanced retail execution features. You’re operating in categories like industrial distribution or foodservice where the focus is on volume and consistency rather than complex merchandising.
Why This Decision Actually Matters
Picking field sales management software isn’t just about buying a tool. It’s about establishing the operational foundation your wholesale business will run on as you grow.
The right platform makes your reps more productive. They spend less time on paperwork and more time in front of customers. Orders flow smoothly from field to fulfillment. You have visibility into operations without constantly chasing people down for updates.
The wrong platform creates friction everywhere. Your team resists using it because it’s clunky or doesn’t fit their workflow. You end up with incomplete data because reps work around the system rather than through it. Implementation drags on for months without delivering the results you expected.
Technology Should Help, Not Hurt
Field sales software exists to make your reps smarter, faster, and more effective – not to burden them with another system to manage or give the home office more ways to monitor their every move.
In 2026, B2B wholesale reps need more than charm and persistence. They need tools that work reliably offline, capture orders quickly and accurately, surface the right product information at the right time, and make the complexity of wholesale distribution feel manageable rather than overwhelming.
Field sales management software isn’t about tracking what your team does – though visibility matters. It’s really about empowering them to sell more effectively, serve customers better, and build stronger relationships.
Starting Your Evaluation
If you’re ready to modernize your field sales operations, start with a clear picture of your priorities:
What’s your biggest pain point right now? Missed orders? Inconsistent pricing? Poor route efficiency? Limited visibility into field activities? Different platforms address different problems most effectively.
How does your team actually work? Are they comfortable with technology, or will adoption be a battle? Do they work in areas with reliable connectivity? What devices do they use?
What does your growth trajectory look like? Are you planning to expand your team significantly? Will your product catalog grow substantially? Pick a platform that can scale with you without requiring a complete replacement in two years.
What’s your realistic budget – not just for software licensing, but for implementation, training, and ongoing support? Some platforms have hidden costs that only surface after you commit.
For many B2B wholesale operations, especially those in the small-to-mid market range distributing CPG products, beverages, health and wellness items, or similar categories, SimplyDepo represents the most balanced option. It delivers sophisticated wholesale functionality without enterprise-level complexity and cost. The platform gets out of your way and lets your team focus on what they do best: building relationships and closing orders.
But whatever platform you pick, the critical thing is making the decision and moving forward. Every week you operate with outdated systems is another week of lost efficiency, missed orders, and limited visibility into your own operations.
Your competitors are already using modern field sales management tools. The question isn’t whether you’ll eventually adopt this technology – it’s whether you’ll do it now while there’s still advantage to be gained, or later when you’re simply trying to catch up to everyone else.
The field sales future isn’t coming someday. It’s already here. Time to get on board.
