Technology is constantly evolving, and creative professionals cannot ignore this fact. New solutions hold boundless potential for engaging audiences, creating new formats, and expanding reach. Here are the technologies already becoming growth drivers.
1. Mobile Internet Speed
An important trend that doesn’t seem directly related to creative technologies. China launched 10G connectivity, the world’s first, currently in test mode but not for long. During trials, speeds reached 1000 Mbit/s. This means downloading a 90-gigabyte 8K movie now takes just a few seconds.
10G connectivity lays the foundation for streaming any heavy, complex content. With the bandwidth available, the demand for such content (not just video, but AR, VR, MR, deepfakes, etc.) will multiply. Consequently, the creative industry will need to produce it, shifting focus away from text, images, and standard video.
2. Generative Neural Networks
GPT and Midjourney have already become full-fledged co-authors in projects. These are not just tools — they are participants in the creative process, allowing dozens of ideas to be generated in minutes.
They won’t replace copywriters, designers, strategists, or content producers, but they are already transforming the workflow. Soon, they will (ideally) eliminate routine, introduce more systematic processes, and leave more room for human creativity and customer service (which machines cannot yet replace).
3. Virtual Casinos and Other Gambling Portals
VR — in entertainment, we will soon reach unprecedented heights, moving from ordinary websites to new augmented reality. The first projects are expected in the US and Singapore.
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4. Big Data
Big data has been discussed for a long time, but that doesn’t make it any less trendy. Algorithms are increasingly understanding clients, visitors, patients, and passengers. This means more opportunities to offer them personalized products, solutions, and services.
5. Neurointerfaces
In the future, bionic tools for interacting with the digital environment will also find application in the creative field.
These are devices that allow you to control a computer or creative environment with the “power of thought” — by reading brain activity. For example, for creating music or visual effects using mental impulses.
Eye-trackers. Technologies that allow you to control interfaces or gadgets with your gaze. They are already used in some research, digital art, UX design, and inclusive products.
Tactile gloves and controllers with haptic feedback. Used in AR/VR, they allow you to feel the textures of objects in a virtual environment. This is important, for example, for interior designers or fashion designers working in digital fashion.
Exoskeletons and motion sensors. Used in performances and interactive art — when body movement is directly converted into visual or audio content.
Implants or wearable interfaces. Bio-integration technologies read emotional or physiological parameters and reflect them in digital content. For example, an art object reacts to the author’s pulse or mood.
